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The metrics were organized according to a framework of five sub indices including culture, diplomacy, education, business/innovation, and government. The index is said to measure the soft power resources of countries, and does not translate directly into ability influence. Monocle has published an annual Soft Power Survey since then. As of 2016/17, the list is calculated using around 50 factors that indicate the use of soft power, including the number of cultural missions primarily language schools, Olympic medals, the quality of a country's architecture and business brands. The Soft Power 30, which includes a foreword by Joseph Nye, is a ranking of countries' soft power produced and published by the media company Portland in 2015. The ranking is based on "the quality of a countrys political institutions, the extent of their cultural appeal, the strength of their diplomatic network, the global reputation of their higher education system, the attractiveness of their economic model, and a countrys digital engagement with the world. "The Elcano Global Presence Report scores the EU first for soft presence. Soft power, then, represents the third behavioral way of getting the outcomes you want. Soft power is contrasted with hard power, which has historically been the predominant realist measure of national power, through quantitative metrics such as population size, concrete military assets, or a nation's gross domestic product. But having such resources does not always produce the desired outcomes, as the United States discovered in the Vietnam War. The success of soft power heavily depends on the actor's reputation within the international community, as well as the flow of information between actors.

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I fear they would lose customers if they look like any plumbers I know though, and possibly get arrested. Nick Stagg from Lemonpromotions brought up a great question in the comments on my first post: How do you make a plumber sound sexy?Plumbers who go out to their customers wearing nothing but skintight shorts, their work boots and tool belts. Would get some PR and links, could even do a calendar. I fear they would lose customers if they look like any plumbers I know though, and possibly get arrested. I'll get my coat. It's why the post by Rand was linked and why they make so much effort for every ranking factor release to explain that correlation does not equal causation.

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As Thomas a Becket, he resigned the position of Lord Chancellor of England when Henry II appointed him Archbishop of Canterbury in 1162. In 1172, he was canonized saint and martyr. During the 16th century, El Morya incarnated as Sir Thomas Moore. In this lifetime, El Morya as Sir Thomas Moore was appointed Lord Chancellor by Henry VIII in 1529. When the King desired to divorce his first wife, who was childless, and marry Anne Boleyn, Moore refused to support him in his decision because it went against the laws of the church. As a result, Moore was beheaded in 1535.

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I. Park, J. Ni, F. E. Gerkema, L. Ding, V. E. Belozerov, and Q. X. Sang. 39.